Welcome to the World Union of Wholesale Markets (WUWM) Conference 2025

Dear Delegates,

On behalf of the City of Johannesburg, it is my great pleasure to welcome you to the World Union of Wholesale Markets (WUWM) Conference 2025. We are honoured to host this prestigious global event at the Sandton Convention Centre from May 14th to 16th, under the theme “The African Edition: Shaping the Future of Fresh Produce Markets through Sustainability, Innovation, and Inclusivity.” Johannesburg is proud to serve as the gateway to Africa for this important gathering, which brings together industry leaders, policymakers, and innovators from around the world.

As South Africa’s economic hub and home to Joburg Market, the largest fresh produce market in the country, we are uniquely positioned to facilitate meaningful discussions on food security, sustainability, and the modernization of wholesale markets. I encourage you to take full advantage of this platform to exchange ideas, build partnerships, and explore innovative strategies that will shape the future of our markets. While you are here, I also invite you to experience Johannesburg’s vibrant culture, rich history, and dynamic energy.

Thank you for joining us for this transformative event.

Yours sincerely,

Sello Makhubela

Chief Executive Officer (A)